The suggested retail price was once $59.95.
Now, amazon.com has seasons one and two listed at $29.95 and season three is currently at $24.99. A 17% discount from SRP. Seasons one and two qualify for free shipping. Season three is a penny short of qualifying for the $25 benchmark.
Deepdiscount has seasons one, two, and three listed for $23.34. All three qualify for free shipping.
There are reports that select Walmarts have the sets for $15. Barnes & Noble had the same pricing but the sets quickly sold out.
The new price is great for fans who have yet to purchase the sets. They were notoriously pricey despite the lack of features and given the popularity of vampire-centric media, the lower price point might be enough of an enticement for the curious.